Track evolutions over periods of time
After you've established these, you'll know exactly where improvement is needed. Distinguish what is still missing in your customer experience for a specific store or branch. Discover huge opportunities to increase revenue where there's still a lot of potential left.
After you've decided where to invest, you can track differences and evolutions over periods of time. Make sure your efforts make an impact, and if there is a change in the way customers are talking about your company or service.