The CSAT or Customer Satisfaction Score is a key metric to improve customer experience. This survey with a 1 to 5 scale is the best metric to gain immediate feedback about an interaction, at any point in the customer journey.
The perfect metric to take quick and targeted actions
The Customer Satisfaction Score is an excellent metric to measure satisfaction at specific touchpoints. CSAT surveys allow for a better understanding of how different aspects of your business are performing.
The CSAT can give you insight in:
how happy customers are with a specific topic of process of your business so you can pinpoint issues
how to improve customer relations
how to streamline processes
which products or services you should develop next
Get our ultimate metrics guide
to learn more about CSAT surveys
What will you get from the guide?
How to choose key touchpoints to ask for feedback
How to select the right customer satisfaction metric for the right touchpoint
Learn how to use and interpret CSAT surveys correctly for maximum business impact
Net Promoter Score, NPS, and the NPS-related emoticons are registered U.S. Trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
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