colora is part of Boss Paints, a Belgian paint manufacturer. For more than 50 years, Colora has been a benchmark for professional paints and DIY accessories. They want to distinguish themselves by adopting an extremely customer-oriented approach. For that they need to have sufficient insights into the customers’ expectations.
Thanks to ISAAC, the artificial intelligence that drives the platform, we can evaluate differences between shops and employees and identify what goes wrong. We mainly use the platform to think about how we can convert detractors into promoters. This is an enormous opportunity for growth.
✔️ colora actively improves the in-store customer experience by dispatching customer feedback to their shop managers
✔️ colora understands the impact of both their products and service on the customer's purchasing decision
✔️ colora turns detractors into promoters by actively closing the loop after a customer has given feedback
We're proud to work for these leading brands.