colora | Hello Customer

colora’s challenges

colora is part of Boss Paints, a Belgian paint manufacturer. For more than 50 years, Colora has been a benchmark for professional paints and DIY accessories. They want to distinguish themselves by adopting an extremely customer-oriented approach. For that they need to have sufficient insights into the customers’ expectations.

Their challenges:

colora wanted to know how their service makes the difference for their customers by giving them professional guidance
colora was looking for a platform that allows them to quickly and accurately evaluate customer expectations and identify best practices
colora had difficulties engaging their employees to reach out to customers after a bad experience to close the loop and identify improvements.

Thanks to ISAAC, the artificial intelligence that drives the platform, we can evaluate differences between shops and employees and identify what goes wrong. We mainly use the platform to think about how we can convert detractors into promoters. This is an enormous opportunity for growth.

Korneel Verhaeghe

Country Manager