Measuring and improving
customer loyalty
with NPS

The Net Promoter Score gauges the willingness of a customer to recommend your brand to a friend or colleague. That willingness is a strong sign of customer loyalty, which in turn drives important business metrics like retention, revenue growth and profitability. 

But the score as such is not enough. NPS is a powerful metric if you combine it with open feedback. You need to know why customers give you a certain score to improve the customer experience in a targeted way.