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Measuring and improving
customer loyalty
with NPS

The NPS or Net Promotor score is a key metric to improve customer experience. The 1-10 scale is the industry standard to measure customer loyalty. But what's the best way to use NPS in an organization?

hello customer NPS

NPS is not just about the score

The Net Promoter Score gauges the willingness of a customer to recommend your brand to a friend or colleague. That willingness is a strong sign of customer loyalty, which in turn drives important business metrics like retention, revenue growth and profitability. 

But the score as such is not enough. NPS is a powerful metric if you combine it with open feedback. You need to know why customers give you a certain score to improve the customer experience in a targeted way. 


Get our ultimate metrics guide

to learn more about how you can use NPS to create impact

What will you get from the guide?

  • How to choose key touchpoints to ask for feedback
  • How to select the right customer satisfaction metric for the right touchpoint
  • Learn how to use and interpret NPS correctly in combination with open feedback

Download here 👇