Topic(s): Metrics & Methodology Customer Experience

Start to Feedback

A practical guide to implement short feedback loops in your organisation.

My CSAT score is lower than last year, but how do I know what to improve?

If you are responsible for customer experience in your company, you may have asked yourself this question. Especially in 2020, many companies suddenly had to adapt to a new reality with new customer expectations.

For many companies these can be confusing times. There are so many experts out there telling you to follow their vision. There are so many predictions of what the future will be like and so many people giving you vague advice. But the truth is, no one knows what’s is going to happen and no one will step in your shoes to do the work.

We believe that the only people you should be listening to, are your customers. There, that’s easy advice. And with this guide, we make it as easy as possible to get started with short feedback loops. 

In this guide:

✔️ We will explain step-by-step what you need to do concretely to improve the customer experience 

✔️ You will learn about setting up touchpoints

✔️ And we provide you with easy guidelines on how to get in a weekly rhythm of listening to your customers, analysing the feedback, and acting.



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