Transform Customer Insights into
Business Decisions

Track changes in customer sentiment, dive into detailed insights and understand the business impact behind customer experience changes.

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Identify the topics that matter most. See which issues have the strongest effect on CSAT, NPS or CES. Spot hidden drivers across products, journeys, or regions and act before scores slip. Focus on what changes outcomes, not just what gets loudest.
Tie actions directly to business impact. Link every improvement to its potential effect on not just score lifts, but also on revenue. Estimate the financial upside of CX fixes and prioritize the ones that matter most. Turn customer insights into real monetary gains.

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Visualize how sentiment changes over time. Compare positive and negative trends for any topic across months, quarters, or years. Spot when issues cool down or escalate. See the full journey of customer feelings at a glance.
Spot changes before they become problems. Heatmaps make it easy to notice rising concerns or fading positives. Track shifts across teams or regions to see where action is needed. Turn early insights into fast improvements that protect CX.

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Drill into AI-detected categories built from real customer words. Let the system uncover patterns you wouldn’t see by hand. Watch how each category develops and shifts as feedback keeps coming in.
Track sentiment for every category at a glance. See complex feedback organized into clear, structured topics. Compare results across themes to understand strengths and pinpoint where change is needed.

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Rank stores, branches, or teams by CX scores and sentiment. See where customer experiences shine and where support is needed most. Highlight success stories that can be shared across the organization.
Benchmark groups against each other with consistent metrics. Spot strengths and uncover weak points across regions or teams. Use clear comparisons to guide coaching, resource planning and smarter decisions that raise CX everywhere.

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Generate and share automated reports across the organization. Make sure every team, from frontline to boardroom, has access to the insights that matter. Keep CX visible without adding manual reporting work.
Dashboards filter results automatically so each user sees only what’s relevant. Give every role a clear view of their impact. Ensure teams act on insights faster because nothing gets lost in the noise.

See how it works

Thanks to changes we made based on customer feedback insights from Hello Customer, we saw our annual turnover increase with 4%.

Tom Grymonprez

CEO at Colmar

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After collecting customer feedback we transformed our customer service operations, leading to a 12% increase in call response rates.

Ann Hostens

Marketing Director at KidsLife

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Hello Customer shows us which internal processes to improve to decrease our cost of non-quality and increase customer satisfaction.

Anne Caremans

Senior Project Manager at Securitas

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