Everyone knows that removing friction from the customer experience is essential to differentiate yourself and become a brand that people enjoy purchasing. But many of us also struggle to find, as well as remove this friction from their processes. It’s one of the questions I get most asked at my keynotes: how should we go about it and where do we start?
So, we decided to compile 4 of the core approaches that successful companies can use to build a friction-free environment for your customers.
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