Creating the right customer experience is not the sole responsibility of your customer-facing staff. Read our e-book and learn how to get all your employees on board.
There is no doubt that employees are the backbone of any successful CX programme. Your people are the ones sharing, explaining, delivering and defending a brand’s values. They are the brand’s personification.
If they’re not engaged or if their behaviour collides with the values you’ve defined, an interaction with a customer is less likely to be successful. And that behaviour is everywhere: it’s not just when your employees are serving customers in-store or at the check-out, but also when answering an email, completing an order or processing an exchange.
In this e-book we'll discuss:✔️ What exactly does employee engagement entail?