Topic(s): Metrics & Methodology Customer Engagement Customer Experience
The road to a proactive organisation

Christelijke Mutualiteit

Ken van de Steene Hello Customer
We share the conviction that it’s important to listen to customer feedback to improve the customer experience and have as many satisfied customers as possible. That’s something you can only achieve through sending out surveys in a structured way. That’s what convinced us to start working with Hello Customer.”
Ken van de Steene
Staff Member Marketing & Sales

The Christelijke Mutualiteit (CM) is a Belgian health fund that consists of 19 regional branches. With 4.5 million members, CM is Belgium’s biggest health fund. With the ambition to group all Flemish and Walloon funds into one Flemish and one Walloon fund by 2022, they found Hello Customer to enable them to gatehr feedback in a simple but effective way through a central platform.

What you'll get out of this case study

✔️ How Christelijke Mutualiteit achieves a satisfying response rate in feedback in multichannels
✔️ How Hello Customer enables Christelijke Mutualiteit to collect the relevant insights from the feedback for different departments in the organisation 
✔️ Why it's important to fully understand the customer feedback for service optimisation

Download the case study
Health care
19 regional funds
4.5m members
Steady growth in terms of revenue