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Voice of Customer Intelligence: Using customer feedback to gain competitive advantage

Turn Customer Voices into Your Advantage

Recorded on 23rd September 2025

Most companies treat negative feedback as a means for damage control. The best ones see it as market intelligence and act accordingly.

Because there’s untapped power in what customers like, and don’t like.

Join us to learn how smart companies extract value from criticism and why your happiest customers might still be warning you.

In this session, we’ll show you how to elevate feedback from an operational nuisance to a steadfast competitive advantage.

About the speakers:

Michel Stevens isn't your typical customer experience trainer. He's a disruptor, a challenger, and a passionate advocate for putting the customer at the heart of everything. As Managing Partner of goCX, Course Director of CX Master Academy and host of the Table 7 podcast, he ignites a fire in professionals at all levels, from CEOs to frontline staff, empowering them to transform their organizations through exceptional customer experiences.

Hosted by Bram De Vos, CEO of Hello Customer, CX platform that helps you to centralize and analyze feedback, prioritize actions and take decisions with confidence.

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