The world constantly changes, as the saying goes ‘change is the only constant’. What does this mean for businesses? It means constantly evolving, and keeping an eye on the future, especially on consumer trends. You have to be one step ahead at all times. This can be a difficult task, since the critical driver of change is your relationship with your customers. Leading businesses have always been those that best understand their customers, but the way they do so is changing. The challenge is to work out what kind of change you need, and how to achieve it.