Analyse · Ask ISAAC

Ask your customer feedback anything.

ISAAC is your CX analyst on call. Ask in plain language and get an answer grounded only in your verified feedback, with the evidence right there. No dashboards to build, no hallucinations.

Reading your feedback

ISAAC

Your NPS is 49, up +6 on last quarter, your best in a year. That's 61% promoters against 12% detractors. Most of the lift comes from Staff & Professionalism.

NPS49+6

Breakdown

61%27%12%

Built on 12,480 responses

ISAAC

Two themes do most of the damage: Communication & Coordination and Responsiveness. Communication is the biggest, in 446 negative mentions, mostly teams not talking to each other and late updates.

Communication & Coordination446

Responsiveness273

Operational Reliability147

Built on 1,090 verbatims

ISAAC

12 recent mentions, sentiment mostly negative. The pattern is silos between teams and updates that arrive late or not at all.

Hanne Peeters

Very professional on the security side, but teams don't communicate with each other, which is a real problem.

David Smith

We're never informed when interventions happen, we only find out afterwards.

12 of 446 mentions shown

ISAAC

Overall sentiment is climbing. Staff & Professionalism rises steadily, while Communication is still negative but recovering since April. Net sentiment is up 6 points since January.

Net sentiment, last 6 months

Built on 18,200 verbatims

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See it on your own data

Grounded, not guessing

An answer you can actually trust.

A general chatbot will confidently make things up. ISAAC only answers from your feedback, and shows its work every time.

Only your verified feedback

ISAAC answers from the feedback in your account, nothing else. It will tell you when it doesn't have enough to say.

Every answer cites its source

Click any claim back to the quotes it came from, in the customer's own words.

Scoped to what you may see

Answers respect each user's permissions, so people only see what they are already allowed to access. Your data stays in the EU.

What you can ask

From a quick number to the detail behind it.

No filters, no training, no waiting on the data team. Just ask.

Headline scores“What's our NPS, CSAT or CES right now?”

Key drivers“What's pushing our score up, and what's pulling it down?”

Find feedback“Show me what customers say about waiting times.”

Trends over time“How has sentiment changed since January?”

Team performance“Which location has the best NPS?”

Topics & themes“What are customers talking about most this month?”

From answer to action

An answer is where the work starts.

Every answer connects to the rest of the platform, so a question turns into a fix.

Open the dashboard

Every answer links straight to the live dashboard behind it, filters already applied.

Rank it by impact

Send a driver into Key Driver Analysis to see exactly what it costs your score.

Close the loop

Turn a finding into an alert, a report or a follow-up for the right team.

Prefer your own AI tool?

Ask from Claude, Copilot or ChatGPT instead.

Ask ISAAC lives inside Hello Customer. If your team works in their own AI assistant, the MCP connector puts the same data there, and takes about 30 seconds to set up.

Explore the MCP connector

Stop digging through dashboards. Just ask.

Book a 30-minute demo and ask ISAAC anything, live, on your own customer feedback.

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FAQ

Frequently asked questions

What is Ask ISAAC?

Ask ISAAC lets you ask questions about your customer feedback in plain language and get answers grounded in your own data, citing the underlying verbatims.

Can I trust the answers?

Every answer is based only on your feedback data and links back to the verbatims behind it, so you can check the evidence yourself.

Can I use Ask ISAAC from other AI tools?

Yes. Through the Hello Customer MCP server you can ask the same questions straight from Claude, Copilot or ChatGPT.