A note from our CEOBram De Vos
Last year, Michel Stevens invited me to join him at a CX conference. We had been aware of each other's work for a while, but that event is where we properly connected. What was meant to be a quick coffee between sessions turned into many hours of conversation about everything that is broken in how companies handle customer feedback.
Since then, Michel has become a frequent guest on our CX Matters podcast. We have recorded several episodes together, covering VoC programme design, why CX programmes stall, and what separates companies that measure from companies that actually change.
What struck me from the start is that Michel and I look at customer experience from the same angle: CX should change how a business operates, not just how it measures. Michel teaches that in his courses. We build the tools to make it happen.
Collecting feedback without acting on it is measurement theatre.
That shared perspective is why I am happy to share that Hello Customer is now an official partner of CXM Academy.
