10 Best CheckMarket Alternatives in 2026 (Now Medallia Agile Research)

For two decades, CheckMarket was the Belgian answer to the survey question: a Mechelen-built platform with multilingual surveys, local support and EU hosting that Benelux organisations trusted by default. That company no longer exists on its own. CheckMarket was acquired by Medallia in 2021, and the platform now lives as Medallia Agile Research, a self-service research product inside Medallia Experience Cloud. Nothing has been shut down, and this guide will not pretend otherwise. But an absorption changes what you own, and enough Benelux teams are quietly reassessing that the alternatives deserve an honest comparison.

To be precise about the facts: the product is alive, sold and supported as Agile Research on Medallia's platform, launched as a self-service research addition to Medallia Experience Cloud, and existing customers have not been given an end date. What changed is everything around the product: the roadmap now serves Medallia Experience Cloud's priorities, the centre of gravity moved from Mechelen to a global enterprise vendor, and the standalone Belgian survey company your procurement team originally approved is now a module in a much larger machine.

What the absorption means in practice

If recent consolidation news has taught CX buyers anything, with Delighted closing and GetFeedback splitting in the same season, it is that small tools inside big portfolios follow the portfolio's logic. For CheckMarket users, four things are worth weighing calmly:

1. The roadmap question. Agile Research develops in the direction Medallia Experience Cloud needs: quick research for enterprise customers already on the mothership. Standalone survey features for independent Benelux teams are no longer the reason the product exists.
2. The pricing and packaging question. Renewals increasingly make sense as an on-ramp to the wider Medallia platform. If you have no ambition to be a Medallia enterprise customer, check what you are being packaged toward.
3. The identity question. Local support in Dutch, Belgian invoicing, a vendor who knows Flemish healthcare or Dutch retail: these were real CheckMarket advantages. Verify which of them survive the integration in your renewal, rather than assuming.
4. The stability question, honestly answered. There is no announced shutdown, and Medallia has kept the platform running for years now. Staying is a defensible choice, especially for teams happy to grow into Experience Cloud. This list is for everyone who answered the first three questions with a frown.

How to choose a replacement

1. Keep the multilingual competence. CheckMarket handled Dutch, French and English surveys natively; any successor must treat your languages as first-class, in surveys and, more importantly, in reading the answers.
2. Keep the European footing. EU hosting and GDPR clarity were half the original purchase decision; do not trade them away in the move. Ask for the security documentation before the demo, not after.
3. Upgrade from asking to understanding. Survey tools have converged; the differentiation in 2026 is what happens to the open answers. If you migrate anyway, migrate to automatic topic and sentiment analysis, not to another question builder.
4. Match the tool to the real use case. CheckMarket served two audiences: research projects and continuous feedback programmes. They are different products now; know which one you are.
5. Mind vendor gravity. You are leaving one absorption. Prefer vendors whose core business is the thing you are buying.

Quick comparison

1. Hello Customer

Best for: Benelux organisations that want to keep the local vendor advantage and finally get more than survey results.

We are the other Belgian feedback platform, from Ghent, and we will state the difference plainly: CheckMarket was built to run excellent surveys; Hello Customer is built to understand customers. If the absorption is pushing you to move anyway, move up, not sideways.

Everything local stays local. EU hosting, GDPR-clean processing, ISO 27001 certification, support that speaks Dutch and French natively, and a team you can reach without a ticket queue crossing an ocean. The procurement conversation your legal team had with Mechelen, they can have with Ghent.

Multilingual, all the way down. Surveys per touchpoint in your customer's language, and, this is the upgrade, analysis in that language too. Our AI engine ISAAC reads every open answer natively in dozens of languages, classifies it by topic with sentiment per topic, and ranks themes by impact on your NPS or CSAT. A Flemish verbatim and a Walloon one land in the same taxonomy without translation flattening either.

From report to action. Ask ISAAC answers plain-language questions with the verbatims attached; detractor alerts reach named owners while follow-up still matters, and close-the-loop workflows track that it happened. Some of our customers that close the loop on both customer and management levels report minimum 2.3% annual churn decrease and 11% revenue increase.

The practical stuff. Onboarding in days, volume-based pricing rather than per-seat, and a customer list your neighbours are on: Belgian insurers, retailers and public-facing organisations whose names you know.

Limitation: we are not a market-research suite. Panel studies, complex questionnaire logic for R&D projects and research-agency workflows belong with the research-grade tools below.

Pricing: volume-based; book a demo, in Dutch if you like.

2. Questback

Best for: organisations that want European governance and both feedback loops under one roof.

Questback has run feedback programmes for European organisations since 2000, from Nordic roots, with EU hosting, mature access controls and one platform covering employee and customer surveys. For CheckMarket customers whose real product was "governed European surveys at scale", it is the most direct like-for-like successor on this list, with governance CheckMarket's mid-market tooling never quite reached.

It remains survey-centric: it captures what you ask, and AI-native reading of open text is not its territory. The right choice when governance outweighs analysis.

Pricing: quote-based.

3. Qualtrics XM

Best for: teams whose CheckMarket use was really research, and who are ready for the research platform.

If your surveys were studies, concept tests, employee research, market questionnaires, Qualtrics is the deepest research tooling available, with the analysis and dashboarding to match. The irony is noted: escaping one enterprise absorption by joining the biggest player in the field. But Qualtrics' core business is exactly this, which is the stability that matters.

Priced and implemented like the enterprise suite it is; casual survey teams need not apply.

Pricing: enterprise quote.

4. SurveyMonkey

Best for: teams that want the familiar default for general surveys.

SurveyMonkey clears procurement fast, everyone already knows the interface, and for occasional surveys with light analysis it simply works. As the industry consolidates, it has also become the designated refuge for more than one retiring product's customers, so the migration lane is well-trodden.

It is generic by design: multilingual programme discipline, per-touchpoint routing and text analysis are thin. A tool for asking, not for running a CX operation.

Pricing: per-seat tiers.

5. Alchemer

Best for: survey builders who used CheckMarket's advanced logic and refuse to give it up.

Alchemer preserves the sophisticated questionnaire logic, piping and workflow automation that power users loved, at mid-market prices. For internal research teams with complex instruments, it is the pragmatic successor.

It is US-based and US-hosted by default, so the European data conversation needs explicit attention, and CX-specific loop-closing takes configuration.

Pricing: tiered.

6. Survicate

Best for: teams replacing straightforward surveys on a budget.

Survicate, built in Warsaw, covers email, link, web and in-product surveys with quick setup, solid integrations and EU roots. For the simpler half of CheckMarket's old use cases, it does the job at a price that ends the meeting early.

Deep analysis and enterprise governance are not the ambition; know which half of your programme you are moving.

Pricing: tiered, generous entry level.

7. Typeform

Best for: customer-facing questionnaires where the experience is the point.

Typeform, from Barcelona, still makes the most pleasant-to-answer forms in the industry, which shows up in response rates for marketing-led and brand-sensitive surveys. EU-based, quick to deploy, easy to love.

It is a form tool, not a feedback operation: recurring programmes, alerting and analysis live elsewhere.

Pricing: per-response tiers.

8. AskNicely

Best for: service organisations that want NPS in front of frontline teams daily.

AskNicely turns NPS into a frontline rhythm: scores and comments streaming to the people who deliver the experience, with coaching workflows attached. If your CheckMarket surveys existed to steer service teams, this is that purpose, purpose-built.

NPS-first and people-first; broader research and deep text analytics are out of scope.

Pricing: per-seat tiers.

9. zenloop

Best for: e-commerce brands automating NPS loops.

zenloop, Berlin-built, runs trigger-based NPS with detractor routing and ready-made close-the-loop playbooks, tuned for shop-system stacks. As a European, focused, automated successor for transactional NPS use cases, it earns its place.

Deliberately narrow: NPS-first, light multilingual analytics.

Pricing: tiered.

10. Feedier

Best for: teams that want a close European vendor and journey-based feedback views.

Feedier, from Lille, centralises surveys and existing feedback, structures it by journey and serves real-time dashboards to operational teams, with EU hosting and notably hands-on onboarding. For organisations that valued CheckMarket's vendor proximity above all, Feedier reproduces that feeling in French and English.

Depth is the trade-off: benchmarking, enterprise workflows and multilingual text analytics are lighter than the platforms above.

Pricing: quote-based.

The migration checklist

1. Clarify your renewal first. What are you actually being offered: Agile Research standalone, or a path into Experience Cloud? Price both against this list.
2. Export your survey history and contact lists while everything is calm; there is no deadline pressure here, which is exactly when exports are done properly.
3. Split your use cases into research projects and continuous feedback, and shortlist per pile rather than seeking one heir.
4. Test multilingual analysis on your own verbatims. Dutch and French open answers through every candidate; judge the reading, not the survey builder.
5. Parallel-run one wave before switching, and compare response rates and analysis quality side by side.

Frequently asked questions

Is CheckMarket shutting down?

No. CheckMarket was acquired by Medallia in 2021 and continues as Medallia Agile Research, with no announced end date. The reassessment many teams are doing is about roadmap direction and vendor fit, not an imminent shutdown.

What is Medallia Agile Research?

It is the self-service research product within Medallia Experience Cloud, built on the CheckMarket platform. It targets quick, do-it-yourself research for Medallia's enterprise customer base.

Should existing CheckMarket customers leave?

Not automatically. Teams happy to grow into the Medallia ecosystem are well served by staying. Teams that specifically bought a standalone Belgian survey vendor with local support should compare their renewal against the current market, because that original product no longer exists as such.

What is the best Belgian alternative to CheckMarket?

Hello Customer, from Ghent: EU-hosted, Dutch and French native support, and a step up from surveys into AI analysis of the open answers. For the broader field, our customer feedback software comparison covers the full landscape.

What happens to my CheckMarket data if I move?

Surveys, responses and contact lists export cleanly, and without shutdown pressure you can migrate on your own calendar. Test whether your successor imports history so trend lines continue.

Local was the feature. Keep it, and upgrade it.

CheckMarket earned twenty years of Benelux loyalty by being close, multilingual and trustworthy, and its absorption does not erase that need; it just moved the product away from it. Whether you stay or go, decide based on what you originally bought. And if what you bought was a local vendor you could trust with your customers' words, that option still exists, one province over, with the analysis layer the old tool never had. Book the demo in Dutch and see the difference on your own verbatims.