Your people are your brand

Branding has been one of the most budgeted activities in marketing departments. Creating a valuable brand, a brand people recognise and love, is invaluable.

On the one extreme you have events such as ‘
United broke my Guitar’ by Dave Carroll, which cost United millions in its share price, and ended up a PR nightmare. Any brand manager will tell you that such an event is their biggest nightmare. For United only 17million people have viewed this so far...

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