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Act · Close the loop

Every piece of feedback, followed through.

Feedback only pays off when someone acts on it. Hello Customer turns each response into a tracked conversation that's routed to the right team, answered, and measured shut. Nothing urgent slips, and the loop actually closes.

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How it flows

Route, respond, re-measure.

The plumbing between a comment and a fix. Some of it is automatic today, the rest is where we're heading.

01 Route

A rule fires on the signal (a low score, negative sentiment, a sentiment trend) and the conversation lands with the team that owns it, so no one has to triage or watch an inbox.

Automated
02 Respond

Reply from the conversation with a saved template, or with an AI draft written from the score, the question and the customer's comment. A person always reviews and sends. Public reviews get answered in the same place.

Human-in-the-loop
03 Re-measure

Track it from To do to Done, then watch the score move on the next round. The loop isn't closed until the customer feels it.

Getting more automated
Two ways to reply, one human in the loop

Answer fast, on brand, without canned-sounding replies.

Set both up once per touchpoint. Whichever an agent picks, they edit and send it, so the customer always hears from a person.

Reply templates

Saved replies grouped by score band (positive, neutral, negative), with placeholders like [first name] filled in automatically. The agent picks one and personalises it.

Up to 10 per score range · set on the touchpoint
AI-generated responses Powered by ISAAC

ISAAC drafts a reply from the score, the question and the customer's actual comment, shaped by plain-language reply guidelines you set: your tone, your boundaries, no competitor mentions, no personal data.

Enabled per touchpoint · reviewed and sent by a person
The backlog you can actually clear

Every open negative response, in one place to work down.

Hello Customer counts the addressable detractors across your touchpoints and lines them up to be routed, answered and closed. Routing and assignment are automatic today; full auto-respond and re-measure are the direction. It all rolls up into the CX Signals report.

The bridge to operations

Feedback that reaches the people who can act on it.

Closing the loop takes the whole company. A billing comment belongs with finance, a wait-time complaint with the store, a broken form with digital. Hello Customer assigns each conversation, and its results, to the team that owns it. The right people see exactly what's theirs, and customer experience becomes everyone's job.

  • Conversations routed and assigned by team
  • Tags, statuses and ownership, end to end
  • Each team sees only what's relevant to them

Turn feedback into action that sticks.

We'll show you the close-the-loop workflow live on your own data, from a comment to a measured fix.

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