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NEW THIS AUTUMN 🍂

Say hello to the big autumn update

The action-based voice of customer platform just took its biggest step yet. Hello Customer now reads feedback from every source in one taxonomy, then drives the fix: it will not just tell you what is wrong with your CX, it helps your company change it.

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Listen. Every source your customers use, in one place.
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Analyse. ISAAC reads every answer, topic by topic.
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Act. Alerts, actions and follow-up, driven to done.

Already a customer? Request the new features below and we will show you what they would look like in your platform.

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New this autumn · every source, one reading

All your feedback finally lives in one place

Surveys were only ever part of the story. Hello Customer now reads reviews, tickets, calls, chat and app store feedback next to your NPS and CSAT programmes. ISAAC classifies every open answer by topic with a sentiment per topic, natively in 30+ languages, so one comment about three things counts three times.

Email surveysNPS, CSAT and CES, any cadence
Web & in-app surveysfeedback in the moment of use
Google reviewspublic ratings, read as feedback
Support & chattickets and conversations
Calls & CRMvoice, with customer context
API & integrationsanything else you capture
ISAAC AI
Forward-looking alertsthe moment a theme starts moving
Suggested actionsranked by impact on your score
Automated close-the-loopevery response followed through
Coaching AI agentcustomer voice into team growth
CX Signals soonyour week, ranked by what changed
Impact tracking soonfrom the fix to the revenue you kept
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New this autumn · the Act layer

Reading feedback was step one. Now Hello Customer acts on it.

Every insight now has somewhere to go: an alert before the problem grows, a suggested action ranked by impact, a case routed to an owner, a coaching point for the team that serves the customer.

Forward-looking alerts

New

Know before it becomes a trend. Alerts fire when a theme starts moving, not when the quarterly report lands.

Delivery complaints rising+38% this week · Antwerp region
Waiting time mentions upsupport calls · 3 days in a row
  • Theme-level watch: alerts fire on movement in a topic, not only on score drops.
  • Early: catches a trend while it is days old, before it reaches the dashboard.
  • Routed: each alert lands with the owner of that journey, not in a shared inbox.
See forward-looking alerts ›

Suggested actions

New

The platform drafts the to-do list: what to fix first, ranked by how strongly it is linked to your score.

1Brief drivers on doorstep etiquettehigh impact
2Fix tracking link in dispatch mailquick win
3Review checkout error messagesrising
  • Drafted from verbatims: every action traces back to what customers actually wrote.
  • Ranked by impact: ordered by how strongly the theme is linked to your score.
  • Spelled out: each suggestion names what customers report, what they ask for and what to do about it.
See suggested actions ›

Automated close-the-loop

New

Each response becomes a tracked conversation, routed to the team that owns it, answered and re-measured.

Score 3 comes in with a comment about billing
Routed and assigned to the billing team, status: in progress
Customer called back case closed, theme logged
  • Routed by rules: a low score or a sentiment trend fires a rule and the conversation lands with its owner.
  • Answered in place: reply with a template or a drafted AI response, with the verbatim right there.
  • Re-measured: after the reply, the loop closes with a fresh measurement, so you see the fix land.
See automated close-the-loop ›

Coaching AI agent

New

Your customers are your team's best coach. The Coaching AI agent turns their voice into a ready-to-use coaching read, made for customer service teams.

This week · your team
Where the team isReplies are warm, and customers feel looked after once they reach someone.
One thing to coachConfirm the next step and a time before closing each contact.
  • Two reads: a team view for the manager, a personal and private one for each agent.
  • From real verbatims: shows the gap and shows what good looks like, in customers' words.
  • Warm by design: written to grow habits, never to rank people.
See the Coaching AI agent ›
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CX Signals

Coming soon

Your customers' week in one branded report: what moved across every touchpoint, ranked by impact, with a recommended action for each.

Signal detected Needs attention
Home delivery is dragging satisfaction in your Amsterdam shops.
−6 ptsCSAT impact +38%Complaints HighConfidence
49Prior 43Now
  • Ranked by what changed: wins and slips across every touchpoint, with the verbatims behind them.
  • Pointed at owners: every signal carries a recommended action for the team that owns it.
  • Coming soon: the next chapter of the autumn update, rolling out over the coming months.
See CX Signals ›

Impact tracking

Coming soon

Prove the revenue impact of every fix: from the driver you improve to the customers you keep, in a number the board accepts.

Fix a driverReturns flowacted
Re-measure+1.1 CESmoved
Retaindetractor churn↓ down
  • Follow the thread: fix a driver, watch the metric move on the next round.
  • Count what stayed: fewer detractors churning, more renewals, more value kept.
  • Coming soon: the next chapter of the autumn update, rolling out over the coming months.
See impact tracking ›
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New this autumn · wherever you work

Your feedback, in your AI assistant and in your pocket

The MCP server connects Claude, Copilot, ChatGPT or Gemini straight to your classified feedback. The mobile app gives every teammate a personal feed of the feedback that concerns them.

MCP server

New

Ask questions in plain language, get answers backed by your own verbatims. No exports, no dashboards to build.

ClaudeCopilotChatGPTGemini
Why did NPS drop in June?
Connecting with Hello Customer MCP…
Three themes explain most of the drop. The biggest is delivery time, present in 412 detractor comments, concentrated in the Antwerp region.
  • Works with your assistant: Claude, Copilot, ChatGPT or Gemini, your choice.
  • Answers with evidence: every answer is backed by your own verbatims.
  • Read-only and scoped: it reads and summarises, never changes, within what the asker may see.
See the MCP server ›

Mobile app

New

A personal feedback feed in every employee's pocket: swipe through real customer comments, like what lands, forward it on.

9:41
Customer feedbackJB
All touchpointsNPSCSAT
Ghent store · today9"Staff went out of their way to help"
Forwarded by Sara4"Queue at the register, only one till open"
Your team · this week8"Quick and friendly delivery crew"
FeedInsightsNotifications
  • Swipe through it: a fresh, recency-sorted stack of real comments from every touchpoint.
  • Like and forward: keep the moments that land and send them to a colleague.
  • Feedback made human: no graphs, no calculations, just the customer's voice.
See the mobile app ›
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Stop reading feedback. Start fixing it.

This update turns what your customers say into alerts, owners, actions and fixes that stick. Tell us where your CX hurts and we will show you what the new Hello Customer would do about it.

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