A Customer Journey Map is a powerful tool to understand and improve your Customer Experience

It allows you to literally put yourself in your customers' shoes and it enables you to see your business through their eyes.

It allows you to identify the key interactions your customer has with your organization and experience what he feels or thinks .

In this hands-on, interactive workshop you will learn how to map a Customer Journey and you will spend a large part of your time on mapping a Customer Journey for your organization.


Workshop Topics

Customer Journey Mapping Fundamentals

What is a Customer Journey Map? 
Why is a Customer Journey Map important to the Customer Experience initiatives? 
The key elements of an effective Customer Journey Map


Mapping your Customer Journey

Develop a draft Customer Journey Map for your organization


Identifying the key moments for your customers