Trial periods are a much-favored conversion tool for products in a subscription model, whether you are B2B software or a streaming service.
Knowing exactly what makes a customer convert or cancel is key to replicate your success. Whether the reason lies in with your offering, ease-of-use, or additional services, we highlight where your strengths and weaknesses lie so you can adjust, improve and drive revenue.
It always stings when a customer doesn't renew or cancels a contract. Using feedback insights, the cancellation could have been avoided all along.
Asking for open feedback along the customer journey allows you to tap into the mind of the customer along the way and makes it easier for customer service teams to have meaningful conversations with unsatisfied customers.